FDIC Digital Sign, using the official FDIC wordmark. This digital sign indicates the
deposit institution is backed by the full faith and credit of the US government.
July 1, 2026

CyberSecurity Source | Summer 2026

Cyber Security

FTC Issues Guidance to Avoid Top Social Media Scams

If you’re on social media, you know posts from friends and family might not be the only ones on your newsfeed — scammers are there too. Federal Trade Commission (FTC) data shows that losses to scams on social media have been increasing dramatically since 2020 — people reported losing $2.1 billion to these scams in 2025 alone. The FTC’s new data spotlight brings to light some of the insights about what scams people experience on social media. Keep reading to learn how to scroll past the scams.

Avoiding Social Media Scams

Here’s what we know about the top scams that started on apps like Facebook, WhatsApp, or Instagram:

  • Shopping scams were the most reported scam on social media. Scammers post ads offering high-priced items for cheap. If you click, you might end up on a site that’s impersonating a well-known brand. Most people said their items never arrived, while others said what came in the mail was either a knock off or simply not what they ordered.
  • More than half of the reported losses came from investment scams. Scammers use ads and testimonials offering to teach you a fool-proof way to beat the stock market. But investing always comes with risk.
  • Nearly 60% of people who reported losing money to a romance scam in 2025 said it started on social media. Scammers use what’s in your profile to build a connection only to later invent a problem that requires you to send them money. And some scammers mix love with money by casually offering investment advice to draw you onto a fake investment platform.

To avoid scams on social media:

  • Limit who can see your posts and contacts on social media. Visit your privacy settings to set some restrictions so scammers have less to work with.
  • Never let someone you met on social media direct your investment decisions.
  • Before you buy, check out the company. Search online for its name plus “scam” or “complaint.”

Learn more ways to spot and avoid scams at ftc.gov/scams. If you spot a scam, report it to the FTC at ReportFraud.ftc.gov.

Defend Yourself Against AI Voice Scams

Phishing scams are nothing new, but technology is constantly evolving, and so are the tactics scammers use. One of the newest and most alarming threats is AI voice scams, which leverage sophisticated artificial intelligence to impersonate the voices of loved ones or trusted figures.

Let’s explore AI voice cloning technology, how it's used in scams, and most importantly, how you can protect yourself and your loved ones from falling victim:

How Does AI Voice Cloning Work?

Imagine a world where a machine can learn to mimic your voice perfectly, down to the subtle inflections and nuances that make it uniquely yours. That's the power behind AI voice cloning.

Scammers can use short audio clips – pulled from social media posts, voicemails, or even robocalls – and feed them into an AI program. The program then analyzes the audio, learning the speaker's voice patterns and mannerisms. This allows the AI to synthesize speech that sounds eerily similar to the original speaker.

They can impersonate friends, family members, or even official representatives from institutions like banks. The cloned voice can then be used in various scenarios to deceive victims into taking actions that benefit the scammer.

Types of AI Voice Scams Affecting Consumers

AI voice scams are a rapidly emerging threat that targets a diverse range of victims. These scams leverage sophisticated AI technology to clone voices and create compelling, fraudulent communications that are difficult to distinguish from genuine ones. Understanding the various forms these scams can take and the techniques they employ is crucial for safeguarding oneself against potential losses.

Emergency Family Scams

The emergency family scams are aimed specifically at disabling their target with attacks at their most vulnerable side: their emotions. There’s nothing more personal to people than their families, so a lot of family-related events are reacted to more quickly, with fewer questions, as long as there’s the right threat to scam them with.

  • Exploiting Emotional Vulnerabilities: Scammers will target emotions like love, concern, and panic to cloud your judgment. They might claim a loved one is in trouble, injured, or arrested, and needs immediate financial assistance to avoid a dire situation.
  • Highly Personalized Touch: AI can use snippets of information gleaned from social media or online sources to personalize the scam. They might use real names, locations, or even reference recent events to make the scenario seem more believable.
  • Pressure to Act Quickly: Scammers will often create a sense of urgency, urging you to send money immediately without verifying the situation. They might claim there's no time to contact other family members or explain details over email.

Politically Motivated Scams

This particular type of scam is not necessarily an attempt to trick you out of money but is meant to either promote a political cause or discredit someone else’s. Scammers take recordings of well-known political figures and use AI to manipulate their voices to say whatever they want to promote their personal agenda. Here are a few examples:

  • Campaign support: Scammers may call during an election season to deliver messages, solicit support, or provide information. For example, the supposed caller may appear to endorse a particular candidate or cause.
  • Attack ads: An AI clone of a recognizable voice, like the president or other well-known political figure, may target opponents with negative or misleading information disguised as a trusted source.
  • Manipulating public opinion: Scammers may try to spread disinformation or propaganda using a familiar voice.

How to Spot an AI Voice Scam

The key to staying safe from AI voice scams is awareness and a dash of skepticism. Here are some red flags that should make you pause and say, “Wait a minute”:

Urgency

Scammers will often try to create a sense of urgency to cloud your judgment. Be cautious if you’re asked to act immediately without time to think. Don’t be pressured into making a quick decision, especially involving money.

Untraceable Payment Methods

Requests for wire transfers, gift cards, or cryptocurrency should raise alarm bells. These methods are preferred by scammers due to their untraceable nature. Legitimate businesses will not request payment via wire transfer, gift cards, or cryptocurrency. These methods are virtually untraceable, and once the money is sent, it’s nearly impossible to retrieve.

Unknown Numbers

Be wary of calls from unknown numbers. Scammers can use technology to "spoof" phone numbers, hiding their source. These numbers can be cloned or masked, providing scammers with anonymity.

Staying Calm is Key

In the heat of the moment, it’s easy to panic. However, staying calm and composed is crucial. Pause to assess the situation logically before taking any action.

If you receive a suspicious call, take a deep breath and try to stay calm. Don't give out any personal information, and politely tell the caller you'll get back to them.

Tips for Protecting Yourself from AI Voice Scams

One of the simplest ways to protect yourself is to avoid answering calls from unknown numbers. Allow these calls to go to voicemail, and then decide if they require a response.

Verify Information

If you receive a suspicious call, verify any information they give you. Call the person back at a known number or contact a mutual acquaintance to confirm the story.

If it’s a political call, do your homework to be certain the information they give you is true and accurate. If they’re asking for a donation to a cause, you’ll want to ensure that any entity you deal with is reputable and has a verifiable presence. Make any donations online through a trusted website rather than over the phone.

Don’t Overshare on Social Media

One of the ways scammers collect voice samples for AI cloning is through social media. Even a short video of you or a family member could be enough to create a compelling copy of their voice. Limit what you share online, and make sure that your posts are only visible to friends and family.

Keep Personal Information Private

Avoid sharing personal information unless you are absolutely certain about the identity of the caller.

The Power of a Family Codeword

Here's a low-tech yet surprisingly effective way to protect yourself and your family: create a secret codeword. This could be a random phrase or inside joke that only your family would know. If someone claiming to be a loved one calls and asks for money, simply ask for the codeword. AI can mimic a voice, but it can't guess a secret password.

Reporting Scams and Learning More

If you encounter a scam, report it to relevant authorities immediately. Various resources are available to help you learn more about consumer protection and how to avoid falling victim to scams.

Stay Vigilant, Stay Safe

AI voice scams represent a new frontier in the world of fraud. By staying vigilant and informed, you can protect yourself from these sophisticated schemes. Be aware of the tactics scammers use and take steps to protect yourself to significantly reduce your risk of falling victim to a scam.

Remember the key points: avoid unknown numbers, verify information, and use a family codeword. Share this information with friends and family to help them stay safe. Awareness and preparedness are your best defenses against AI voice scams.